Lisa Wilber’s 39 Marketing Ideas Guaranteed To Double Your
Business
1. Share your Goals – make a Dream College
of pictures cut out of magazines and have it reduced to postcard size copies,
Laminate and put everywhere you will see it to keep your motivation up, also
give to your down line and customers so they can see what goals you are working
for. Another poster to make is a poster to keep track or your sales and meeting
your goal - looks like a have different
lines at different dollar amounts to chart your progress on reaching your goal
whether it be PC or HS. Take this around and show your customers so they can
see how your progress is coming.
2. Letter Your Car – Put Avon
on your car and your Phone number, and Buy or Sell. You can use vinyl letter or
magnetic signs or even just use Glass Chock that you can write on your car
windows. (the kind used in car dealerships – can be purchased at Wal-Mart)
3. Vanity Plate – Contact your state DMV to
get a vanity license plate with Avon in the
wording some how.
4. Light Up Signs – Get a light up sign with Avon for the roof of your car. The following company sells this item HTH Inc
– 1.800.321-1850.
5. Car Plaque – get a car plaque like the
one that is used by the car dealerships, Avon
and your phone number. www.farrbetterideas.com
or 603-644-2331
6. Mail Box – Use your Mail box as a
Avon Advertisement by putting the company logo on the mail box
7. Signs On Your House – Put signs on the front of
your house so people know you sell Avon .
8. Brochure Box – Hang a brochure box on
the front of your house and keep current brochures in it at all times. Hand a
Brochure box from your car window when you go into the stores or where ever you
go. These are available at www.winnerinyou.com
9. Run for a Local Public
Office- so
you get exposure. Everyone will know who to call if the need to order around
town, or who to see about starting there own Avon Business.
10.Adopt A Highway – In most states it is free
to adopt a 1-mile stretch of highway. That gets your mane and business on a
sign for all driving by to see.
11. Mini Posters- Make up mini posters and
put around everywhere (size is ¼ sheet). Make them up for both getting
customers and recruiting. Never let a
brochure leave your home with out a mini poster attached. Carry a poster
hanging kit in your car at all times with thumbtacks – tape and scissors.
12.Post It Notes –There is a computer program
available to make up post it notes so you can put them everywhere and on everything
– ATM Machines – Bulletin Boards – Car Door Handles –ect.
13.Bumper Stickers – Again with a simple
computer program and a package of computer bumper stickers make them up and put
them on your cars with Avon and your name and
phone number. You will need to spray with a spray sealer so the ink does not
run when it gets wet.
14.Sponsor A Local Sport Team –
Any
children’s baseball, softball, soccer, football. Have the tem with your name on
it (Lisa’s was a girls softball team called Lisa’s Avon Girls) At mid season
she passed out cupcakes at a game At the end of the season she threw a Pizza
Party and gave a team picture to each girl with an Avon Logo and her name and
phone number on the picture.
15.Coloring Contest – Have a picture of an Avon
Children’s product drawn up in black and white to color in- run off copies and
take to the local elementary school. Have the students color in and give Avon gift certificates 1st – 2nd-3rd
place in sever different age groups.
16.Text Book Covers – Contact a local Printer and
see if you can get Text Book Covers printed up to give to the local schools in
the Fall with your Avon Ad on the cover – contact other local companies and
business to have their ads on to and share in the printing costs.
17.10% Fund Raising Cards – These are fundraisers that
don’t have to hurt. Have business cards printed up with the following saying.
Present or mention this card with your next order and 10% of the profits will
be donated to (the given Charity) in your name. Make the date valid for 1 year.
Give these to a local organization to pass out to everyone and they will be
passing your name around to hundreds of new people.
18.Full Commission Fund Raiser
– Set up a
fundraiser using an example Avon Gund Bear. Sell a bear paper cutout to people
for $1.00 and tell them that it takes 17 $1.00 bears to Purchase one Bear –
then donate those Bears to the Police or Fire Departments to give to children
in need. Have the police and fire
department and local business also selling the cutouts. When the bears arrive
contact the local newspaper to cover the story of you presenting the bears to
the Police and Fire Departments.
19.Name Badge – Always where a Name Badge
with your name and Avon on it. These can be
ordered at Office Max or Staples
20.
Promo Buttons – Wear Avon Buttons. Buttons are available online for $1.00 each
at www.thebuttonguy.com or another
great one from www.winnerinyou.com is
a button that says A$K and attach a real $10 bill to it, when people ask you
tell them all it takes is $10 to start your own Avon Business.
21.Embroidery Shirts – Contact a local Embroidery
or Trophy Shop or Tee Shirt Shop to have the Avon Logo put on shirts and
jackets for you to wear at all times. Or you can also purchase the tee shirt
kits and print out iron on transfers on your computer to add to your clothing
and your families clothing.
22.
Excellence Card – Make up business cards that say: Your service was Excellent – If you
are ever looking for a job, please give me a call. Then put your name and phone
number and Avon Recruiting Specialist.
Leave these with your tips at restaurants but leave the tip folded up in
a shape of an animal – You can purchase a book from www.winnerinyou.com that teaches you to
fold the money up into many different items.
23.
Have An Avon Float In A Local Parade – Throw out samples or little
candy bags with your business card in it or attached to the sample – perfume
pads would work great because you could staple the card to the sample.
24.
Offer Scholarship Money In Your Name – You can choose the amount
it can be as little as $50-$100.
25.
Photo Tote Bags and Purses – Fill the photo slots with samples, business cards
and Photos to have people ask about. If you get the two-sided version the other
side is large enough to carry a couple brochures in to pass out on the
spot. These can be purchased Online at www.avongirlsonline.com
26.
List Your Business In The Phone Book – Have your name and Phone
number listed under the heading of Avon .
27.
Network – Join your local Chamber of Commerce or the Jaycee or Lions Club – this
give you the means to meet and network yourself and your business with tons of
people in your community.
28.
Press Release – Write up a press release and submit it to local newspapers in a
100-mile radius when you win a trip or make Presidents Club or any other noted
award you receive from Avon . If you want have
Glamour Shots or have your picture taken professionally to add with the press
release. Visit your local Library to get a book on the appropriate format on
how the release needs to be typed up.
29.
Avon Checks – Purchase Avon
checks thru Avon Advantage to use it will be a conversation started when you
use them at stores.
30.
Yard Signs – Have a Yard sign made to put in your yard saying AVON TO BUY OR SELL
YOUR NAME AND PHONE NUMBER AND AVON IND SALES REP. And also have a sign made to
put in the yard of a house if you are having an Avon Party at that house – it
should read SKIN CARE CLASS HERE TODAY – YOUR NAME – PHONE NUMBER AND AVON IND
SALES REP.
31.
Temporary Body Tattoo’s – You can purchase in the computer papers isle special
paper to print up temp body tattoos – wear them on you when out doing a function
or recruiting to get noticed.
32.
800 Phone Number – Shop around to get a good price for an 800 or 888 phone number. Ask if
you can get the last 4 digits to spell AVON or
a related word.
33.
Classified Ads – Run Classified ads at all times to attract new customers and recruits.
34.
Trail Size Jewelry – Purchase Skin So Soft trail size bottles and empty
them – drill a hole thru the top to string a cord thru to wear as a necklace or
to be able to attach earring hooks to.
35.
Message Hat – You can buy a hat from The Swiss Colony (1-800-324-6000) that you can
program up to 6 messages to run across the front about your Avon Business and
pin your pins and buttons to the hat – another attention getter.
36.
Camp Grounds – Go to local camp grounds and
place and ad on there pass out sheet they give to campers – what a great market
for skin so soft and bug guard and sun – so soft items.
37.
Business Card Magnets – Turn your business cards into magnets to give to
customers but also to leave everywhere – ATM Machines – Restroom Stall Doors –
Just about anywhere they will stick.
38.
Popcorn Machine – Look around to purchase a popcorn machine and put your name on it. Go
to local and community functions and pass out popcorn in small 2 lb and 5 lb
size Avon Bags – stamp the bag with your info.
39.
Fair/Flea Markets/Job Fairs – Purchase tables or booths – these are the best
places to pass out samples – sell gift baskets – products and talk to people to
get new customers and new recruits.
This
is just a few more tips that I could not figure out what category they fell
into, so I am adding onto the end of the list.
Business
Cards – Purchase 500 for $29 and get 500 Free
Beaver
Prints – 1-800-742-6070
Buy
a Fishing License Holder that hangs around the neck and put in your business
cards – when people ask you what you have that on for give them a card or show
them. It looks like you are wearing press credentials.
Buy
Sidewalk Chalk and when you get out of your car in a parking lot write To Buy
or Sell Avon and your Phone number.
When
giving a member of your down line a prize for doing something great only give
them business tools never a non-related gift. Give them something like a
moneybag or tote bag. Also in your sign up kit you should give them an Avon
Button to get them started right away promoting their business. (See tip 20 for
the Website info).
Well
this is all I learned at the Lisa Wilber Seminar – I hope this information will
be as helpful to you as it is going to be to me.
Good
Luck and Happy Selling!
Tips on How to Sell Online!
This article highlights a few of my best Avon selling tips for Avon Representatives to sell more Avon online. The problem with online advertising and other forms of advertising is it’s hard to measure where the sale came from unless you are using some sort of promotion code or coupon to be able to track it. When I first started promoting my Avon website in 2008, I was only getting one or maybe a few online orders a month. Now I get about 30 online orders a month and I believe it will continue to grow but it has taken A LOT of hard work and time. For the 2012-2013 sales cycle, I reached President’s Club based on online Avon sales only. It seems the blog posts and hours spent on social media marketing bring in more sales than any paid advertising, which is good and bad because it saves money but takes up more of my time.
The biggest jump in my online Avon sales was in 2012 and what I did differently was posted blog posts a few times a month and really started utilizing social media to promote my Avon website. Here are my best online Avon selling tips and what has seemed to work well for me:
Tips on How to Sell Online!
This article highlights a few of my best Avon selling tips for Avon Representatives to sell more Avon online. The problem with online advertising and other forms of advertising is it’s hard to measure where the sale came from unless you are using some sort of promotion code or coupon to be able to track it. When I first started promoting my Avon website in 2008, I was only getting one or maybe a few online orders a month. Now I get about 30 online orders a month and I believe it will continue to grow but it has taken A LOT of hard work and time. For the 2012-2013 sales cycle, I reached President’s Club based on online Avon sales only. It seems the blog posts and hours spent on social media marketing bring in more sales than any paid advertising, which is good and bad because it saves money but takes up more of my time.
Avon Selling Tips to Increase Online Sales
The biggest jump in my online Avon sales was in 2012 and what I did differently was posted blog posts a few times a month and really started utilizing social media to promote my Avon website. Here are my best online Avon selling tips and what has seemed to work well for me:
1) Put a label on the front of your Avon catalog with your name, phone number, website address, and a free shipping offer. The Avon free shipping
coupon code: FS30REP has worked for a long time for free shipping over
$30 so I always use that one. I also only put the 2 week time frame for
my customers to order so they feel a sense of urgency and will want to
order out of the next campaign too.
2) Every time a new Avon campaign starts, I create a new photo album on my Avon Facebook page. I add photos of the Avon catalog, new products, and the sales I like best for the campaign. The posts when I create an album for a new Avon campaign
definitely get the most engaged viewers. It also makes it easy for me
to come up with what to post during those two weeks. I just share one of
the photos from that album and comment on it. I always include my
website url when I create social media posts so viewers can go directly
there to buy Avon online if they choose.
3) I try to post at least once a day to each social media site marketing my Avon business:
Facebook, Twitter, Pinterest, LinkedIn, and Google Plus. Lately I have
noticed my Pinterest boards are starting to rank well on Google. I can’t
say I’ve seen any of my posts from any of the other social media sites
lately in Google’s top 10 but the Pinterest boards are starting to show
up on the front page for the keywords I’m targeting. According to www.mediabistro.com,
97% of Pinterest’s Facebook fans are women and Pinterest drives more
referral traffic than Google Plus, LinkedIn, and YouTube combined. See
an example of my Pinterest page here: http://pinterest.com/avonrep2
4) One last piece of advice for selling Avon online: when you start getting online Avon orders, be sure to thank your new customers! I have started sending my online customers a new Avon catalog if
they place an order with me. If one of my e-customers places an online
order in January, they will get the two campaign catalogs for February.
There are two great companies owned by Avon Representatives that will
mail your catalogs for you at a fair price: Campaign Mailer or Consultant Depot.
Lisa Monoson- Senior Executive Unit Leader:
Tips on How to Make More Money With Avon
Lisa Monoson How to Make More Money With AvonE
Molly Stone - Bibb Senior Executive Unit Leader
Tips on How to Toss Brochures 101
Tossing 101
Molly Stone-Bibb Senior Executive Unit Leader
Tips on How to Get Avon Customers 101
Avon Customers 101
Lisa Mononson -
How To Bag Your Brochures
How to Bag Your Brochures
Hot points!
Here are handy charts to help you with your earnings.
New Reps recieve 40% on first order regardless of order size then your 2nd,3rd
and 4th order are 40%
as long as your order is at least $50.
* items are always 20% unless you are PC and above.
After the 4th order as a new rep then you will need to pay attention to your
earning chart. The HOT points* chart below you will need to pay attention to once you have past the 4th order so you can maximize your earnings.
- EARNINGS CHART
- $0-49 0%
- $50-144 20%
- $145- 284 30%
- $285 -424 35%
- $425-899 40%
- $900-$1549 45%
- $1550 &up 50%
HOT POINTS
CLOSE TO THE NEXT LEVEL % BE SURE TO WATCH YOUR HOT POINTS!!
- SALES Hot Point $265.00 $285.00
- EARNINGS LEVEL 30% 35%
- You EARN $79.50 $99.75
- You OWE Avon $185.50 $ 185.25
· SALES Hot Point $395.00 $425.00
- EARNINGS LEVEL 35% 40%
- You EARN $138.50 $170.00
- You OWE Avon $256.50 $255.00
· SALES Hot Point $825.00 $900.00
· EARNINGS LEVEL 40% 45%
- You EARN $330.00 $405.00
- You OWE Avon $495.00 $495.00
- SALES Hot Point$ $1,415.00 $1,550.00
- EARNINGS LEVEL 45% 50%
- You EARN $636.75 $778.25
- You OWE Avon$ $775.00 $775.00
Where to purchase the LEAD BOX!
50 ways to get new customers
1.
Set
a goal to find at least 3 new customers every campaign.
2.
Use
the "Power of #3" - Make 3 new contacts every day.
3.
Ask
your customers to have an AVON book party!
4.
Increase
the number of brochures ordered by 10 every campaign.
5.
Leave
a brochure at 3 new business every campaign.
6.
Start
a jewelry club - Especially for those who never bought make-up (then start
putting make-up and skin samples with their orders).
7.
Wear
an Avon logo pin or shirt. It's free
advertisement to those who don't know you are an Avon
representative.
8.
Have
1 product each campaign that is the campaign special - Hand out info and
samples about it to every contact and offer a discount of 10% or 20% if they
purchase it in that campaign.
9.
Have
a positive attitude - it sells.
10.
Show
pages from national magazines that feature news about Avon
products.
11.
Spray
your brochures with fragrances. Put a
label marking the pages that have a fragrance.
12.
Find
helpers (or sub-sellers) in businesses, churches, schools, etc. and reward them
for taking orders for you.
13.
Remember
that "NO SOLICITING" usually does not mean the Avon
lady.
14.
Leave
a basket of demos in a business and pick them up the next day with orders
too!!!
15.
Pass
our brochures out to businesses.
16.
Stress
the Avon unconditional guarantee.
17.
Remind
customers that they can change their order - They normally buy more that way.
18.
Commit
to instant delivery on colognes and ask business owners if you can leave a full
bottle on their counter. Offer a special price to their customers who would
like to purchase the bottle and reward the business owner.
19.
Advertise
a "NEW CUSTOMER SALE". Choose 2 or 3 products each campaign and offer
and a special discount to the "FIRST-TIME" cust.
20.
Have
an "OLD-TIMER'S" special - Offer a special discount, a free
product or a free trial size to any regular customer who gets you a new
customer.
21.
Have
a special raffle drawing for any customer who has a minimum $20.00 order.
22.
Have
a "BUNNY SALE" for Easter - offer 5% off every product that starts
with the letter "B".
23.
Place
business cards on every available bulletin board. Leave them on restaurant
tables, in public restrooms (tape them on the back of the restroom stall), and
tape them to public telephones.
24.
Start
a Bubble Bath club - After 10 purchases, the 11th Bubble bath is 50% off.
25.
Fill
little baskets with samples and leave them in businesses with brochures.
26.
Provide
a business card holder and cards to any business owner who will allow you to
place it on the counter.
27.
Offer
free gift wrapping for men customers.
28.
Offer
to keep records of birthdays and anniversaries.
29.
Talk
to every customer about fund-raising.
30.
Leave
cologne samples in beauty shops. Offer 1 free product to the owner for each 10
sold.
31.
Have
a home party!!! Offer an Avon gift certificate
to the hostess.
32.
Wear
different Avon colognes.
33.
Attend
sales meetings faithfully!!! You will always learn something new to pass on and
you can personally see and experience many of the new products.
34.
Take
Skin-So-Soft samples to any place and organizations where workers are subject
to bugs.
35.
Put
a sign in your car window and/or your yard that you sell Avon.
36.
Advertise
in local papers - Especially clearance sales, special discounts, and
introduction of new products.
37.
If
you want bigger sales, talk to your district manager - She's been there and
done that.
38.
Have
a garage sale - Set out samples, brochures, and extra products.
39.
Give
each customer an extra brochure and ask them to give them to family and
friends.
40.
Give
a brochure and sample to every person behind the check-out counter.
41.
Put
books in day care centers.
42.
Send
messages to employers and managers of local businesses offering special holiday
services.
43.
Have
an open house of Avon products during holiday
seasons and offer free gift wrapping.
44.
Offer
an "AVON PARTY" at businesses during lunch hours.
45.
Always
carry a demo basket with you - Your customers will have friends visiting too.
46.
Carry
a "BARGAIN BASKET" - Purchase inexpensive products from outlet flyers
and sell these to people who do not want to place an order. Also a good way to
sell used "demos" or unwanted products that may accumulate.
47.
Keep
extra products on hand for people who may need a gift to give on the spur of
the moment. Avon cookbooks make great wedding
shower gifts.
48.
Know
your products!!! Make brand comparisons and provide copies for your customers.
49.
Become
an e-representative and get new customers on the internet.
50.
Become
an expert in Avon Beauty and do beauty make-overs.
Listen to Lisa Wilber and several other SEUL's interviewed!
Interviews
Another insightful video with Lisa Wilber...must see!
Interview with Lisa Wilber
Lisa Monoson's great marketing tip for brochures!
Lisa's Brochure Marketing Tip
Did you have any recruiting tips for bad weather? Have 8" of snow on the ground and -10 degrees.
- Lisa Avon Monoson Indoor Preparing books and calling local business to see if they have a rep then getting books to them by mail.. Getting emails to send out BOOK LINKS to shop from for DIRECT. Placing online FREE Ads etc.
- Karen Ohnleiter Whitney You can also mail your brochures using companies like www.campaign-mailer.com (I use this one) or www.consultantdepot.com . Yes it costs but I feel totally worth it. I don't always get my books delivered and this way they get them. I budget about $55 per campaign and mail out about 55-57 brochures for that price. So I have divided my customer list in 2. Half get it one campaign and the other get them the next.
- Roberta Winter Dunaway I have a local grocery store that I have books in the entry way. Been getting customers and a couple recruits that way.
Tip on Moisturizing:
Cleanse, Treat , Moisturize, Eye
The Fortune is in the Follow UP!!
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