How to build an online Avon business-Dee Foster

Dee Foster is the, in my opinion, an internet network marketing guru!

Here is  her story from her website:

How to Build Your Avon Business (Or Any Business) Online

June 14, 2013 • Dee Foster

My Online journey with Avon started in March 2010.  However my online journey started as early as three years prior to that. 

My Personal Journey (The Short Version)

I fell in love with the Network Marketing business model when  I was first introduced to Mary Kay over 10 years ago.
Though I had relatively good success with Mary Kay and was even in qualification to receive my first car at one point during my partnership with Mary Kay.  However, it got to the point where it was just too much for me to balance a full time job, with family, ministry and business.  I was at a very awkward point in my business.  I was having pretty good success but not enough to quit my job but just enough to be too busy with it that it started to affect other areas of my life.  I finally made a decision to close my Mary Kay business.
After that experience, I decided that I was no longer going to pursue Network Marketing any more, even though I still kept an eye out for other opportunities.  I did  eventually partner with another company and also started having success, but I soon gave that up as well, all because of the concept of ALL of these businesses being something that was marketed as what I could do in my OWN time and build a HOME BASED business, but really was not.   You see I DID NOT WANT to do parties, go to meeting every week and give presentations.
I wanted a business that was TRUELY a home based business in every sense of the word  So I got online and started my search on google.  Eventually I came across Wealthy Affiliate, an online business community created to teach anyone how to build a business online, or learn how to market and existing business online.
I stayed with this community for several years and learned how to start a website/blog in any niche and then find products to sell in that niche.  After about a year, I started to have some pretty good success with affiliate sites such as Amazon and generating income with Google advertisement.  I even gave up my membership, because at the time, I felt I  learned enough to make it on my own. Things were really starting to look up.  What I enjoyed more than anything was the fact that this was something I could TRUELY do FROM HOME.  NO PARTIES, NO MEETING, NO PRESENTATIONS ...

Return to My First Love

However, my mind kept going back to my first love...... Network Marketing.  I just started thinking that if I could apply these same strategies to a high converting Network Marketing company I could really make alot of money because I knew the commissions were much higher.
So, my restless Network Marketing heart was on the hunt again, in search of the perfect Network Marketing company to promote online. For me the perfect company had to be a company that had great products at very reasonable prices, where I did not have to sign anyone up in order for them to get a discount or having to become a distributor JUST to get the lower prices.  At that time, I had NOT INTEREST in recruiting.  Had enough of trying to motivate grown folk who SAID they wanted to build a business  and then not think enough of themselves to commit.  I had had enough of baby sitting.... Already had 5 kids of my own.  Didn't wany any more.
OK...... So I continued my search.  The perfect company for me also had to be one where the consumer could purchase products very easily without any hands on, for the most part AND the commissions were large enough that I could earn a fulltime income just from retailing the products alone without having to recruit.
The company that turned out to meet these qualifications for me was Avon.  Avon met all of these qualifications for me (you may not agree), but this is my story right?

• They have great products at very affordable prices.
• The customer can purchase directly from my website without having to become a "preferred member" just to get a discount.
• The commissions are great (up to 45% for an ERep)

For me, this was the perfect recipe for a fulltime income FROM HOME, with no parties, no presentations and no recruiting (unless I wanted to).
Fast forward, three years after starting my Avon business as an E-Representative, I am a top seller in my district at the McConnel Club level and know I have all the pieces in place to grow my business to a fulltime income just from my personal sales alone.  I have also started building a team of Avon Representatives as well.

How You Can Build Your Avon or Any Business You Choose Online

When it comes to going online with any business, product or service, there is one thing I want you to never forget.  It is all about information.  First and foremost the internet is a source for information and research for people who are searching to solve a problem or fill a need.  90% of people who come on the internet, they are searching for information and not necessarily looking to buy right away.  The ones that are buying, they have already done the research.
What you will need to do and become extremely good at is positioning yourself to becoming a provider of great content that either solves a problem, or fills a specific need.  In the Internet Marcketing world, we refer to this a niche marketing.
The following are the steps you will need to complete in getting your business set up and making money online, whether it's Avon, Herbalife, or even building an online presence for a local business.
1.  Find a niche - What problem are you looking to solve? Who is your Target Audience? What benefits do you want to provide? (i.e.  Skin Care Tips for Women over 50, health care for children, etc.
2.  Do Keyword Research - Use paid or free tools to discover keywords for what people are searching online for.
3.  Buy a Domain Name - You will want to purchase a domain name for the site that you area going to set up.
4. Purchase Hosting Service - Yes you can use free social sites and free blogs like blogger.com.  However, if you are serious about building a sustainable business online, you DO NOT want to start your business using free sites. Why? Becuase you will not own it...
5. Install WordPress -  Once you purchase domain and hosting, you are now ready to install wordpress.
6.  Creat Quality Content -  Before your site even goes live, you will have wanted to already have written at least 15 - 20 articles that you can schedule on your blog so that the search engines will start to send spiders to your site and see that you have a site that is adding new content consistently.  Outside of keyword research, this step is where you will spend ALOT of time.  So prepare yourself.  If you are not a writer, you have several choices... Outsource your writing, buy PLR articles and edit them or you can create videos and post to your blog.
7. Promote Your Content:  Every peice of content you create on your blog will need to be promoted so that it can eventually be found by the search engines and also drive traffic from social sites and directories.  This process is also referred to as building backlinks (one way links that point back to the content you creat on your site.

It's That Simple! No Really ...

So that's it in a nutshell.  That is how I built my Avon business to the point that it is today.  I am not a guru by far.  I am not earning thousands of dollars per month, though I know it is only a matter of time before that will happen.  I am certainly closer that I was 3 years ago, for sure!  I am a regular person just like you and I am here to tell you that it IS POSSIBLE to build business on the internet with any company that you choose.
The process really is simply but it is hard work. Why?  You may not see results right away.  You have to be willing to stick with it.  I would say six months at the minimum. For me, it was actually an entire year before I started seeing results.  I would say don't compare yourself to me.  Everyone's situation is different.  Learning capacity, time you have to invest, etc all comes into play.
Be willing to commit to the process and let the outcome take care of itself. If you are serious about learning the complete process, here is a video I want you to watch when you can  block out at least an hour of time.  Let me know what you think?  CLICK HERE to watch it now.  This video and community will teach you all of the steps I outlined above. (visit Dee Foster  website to watch video)

I have great respect for this lady!

She sold over $60,000 ONLINE last year! 

Follow her on Facebook, Twitter and Pinterest!  Learn from her!

Boutique

Boutique: How do I love beauty? Let me count the ways.
My favorite must have products, the latest trends and exclusive offers are all waiting for you to discover at my Avon Boutique.

Selling Avon Online-Internet Marketing

The internet is here to stay.  Millions of people shop online daily to purchase their products.
 Why not get a piece of that business? 

One way to market your Avon business is via a blog.   Here is an excellent article by a guru Leslie Truex, the work at home expert:

Go Viral! Tips to Creating Content People Share

Posted on February 8, 2014 by Leslie Truex

Word-of-mouth, buzz, referral, viral marketing, whatever you call it, there’s no doubt that people are more likely to take a look at something suggested by a friend. The challenge is to create content that people want to share. There is a bit of stardust involved when it comes to having something that catches fire versus falling flat, but there are strategies you can use to improve your odds of creating viral content.

Give it away: People like free stuff and they’ll share cool free stuff with others.

Tap into emotions: The two types of content I see shared most on my social media feeds are funny and heart-touching material. But those aren’t the only emotions you can evoke. Others include a sense of justice, inspiration, superiority and anger. Just be cognizant of the emotion you want people to feel. In 2008,  Motrin ran a viral campaign designed to empathize with moms, but ended up angering them. Yes, the video was shared, but not in a positive way.

Enhance lives: I enjoy looking at funny and inspirational content, but I’m more likely to share items that help people, such as tax tips, a billion uses for baking soda or how to power a laptop using a potato.

Grab attention: Graphics and video tend to be shared more than text, but that’s not to say text (i.e. articles and Tweets) don’t get shared. The key to getting shared is in getting and keeping attention, whether that’s through a picture, video or headline.

Make It Easy to Share: There is a trend towards forcing people to “Like” content before they can see it. I can see the reasoning behind this, but restricting access to shared content is going to annoy people. How can I “Like” something I’ve never seen? If I “Like” it, but end up not liking it, I have to go through the hassle of unlikely. Many people, myself included, don’t bother. Remember, the goal of viral marketing is to get people talking about you in a way that expands your reach. Make your content easy to share by including share options (i.e. Tweet, Like, Pin), and the ability to embed or download the content, without having to “Like,” register, or jump through hoops to see it.

Don’t advertise: This is another challenge of viral marketing. You want people not just to share, but to connect your name to the content as a way of promoting your business. How many commercials have you seen and enjoyed, but can’t recall the company’s advertising? At the same time, people don’t want to be sold to. The best way to engage an audience is to tell a story and use the strategies above, without pitching your business. A great example of this is Dove’s Beauty Sketches, in which Dove, as it has done in years past, sought to help women of all-sizes and shapes feel beautiful, without promoting a single product.

About Leslie Truex

Leslie Truex is a career design expert who has been helping people find or create work that fits their lifestyle goals since 1998 through her website Work-At-Home Success. She is the author of “The Work-At-Home Success Bible” and “Jobs Online: How To Find a Get Hired to a Work-At-Home Job”. She speaks regularly on career-related topics including telecommuting and home

businesses.  

The best blogging platform I know:  Blogger!  

So easy to set up and promote! 

Choose a name (cannot have Avon in the title) that brands you.  (What do you want to promote? Skincare?  Cosmetics? ) Highlight the features and benefits of your product in the content of the blog. Choose a name that someone will remember!  

 

And don't ever think you don't have something of value to say!  You are an Avon representative.  You have experience with Avon and our products!  

 

Tell people about them!

 

Build a following.  You can do it!

 

 

Be consistent.  Blog something every day. 

Marketing your Avon business!

We all want to increase traffic to our webstores and generate leads for our business, whether it's customers or business partners. 

Here is a series of videos about marketing specifically for Avon. 

How I Went From Running A Business That Made NO Sales to One That Generates a Steady Stream of Customers Flowing In

 

Module 1 

 Work at Home Advocate! 

 

Avon Apps to Drive Customers to Your Online Avon Store!

Do you use all the new tools Avon has provided for you?

Want to see an increase in business to your online store?

Drive Customers to Your eStore

Promote your eStore on your favorite social networks. New products are added every two weeks, so set a reminder to share this app regularly!

Share in 3 easy steps:

1. Enter your contact details by clicking on the green pencil to edit. Note: if you do not wish to share your email address or phone number, simply enter "private" into the phone entry field.

2. Click the share icon in the upper right corner, and then choose one of the social networks where you have an account.

3. In the new window, submit the posting.

Repeat the steps for each of your social networks.

TIP 1: Check “My App Dashboard” to see how many customers use your app.

TIP 2: Add a personal message with each post to increase your response rates.


Join all the social media sites!  Promote your business.  People won't know you have an Avon business unless you promote yourself!


To join my award winning team:
To Join My Award Winning Team
Use Reference Code:  Estanton

Selling Online-Facebook!

How would you like to have an online Avon business on a day like this?  ANOTHER major snowstorm!  To say that we here in Michigan have had a brutal winter so far is an understatement!
Why not have a business you can sell and recruit  from coast to coast? 

Here is one way!

Millions of people are on Facebook!  Are you one of them?

If you have a Facebook personal page, that's great, but to enhance your business you will need:
A Facebook Business Page and Facebook Fan Page!

What's the difference?

A Facebook Fan Page is an excellent way to brand yourself as an Avon Representative! 

15 Benefits Of Having A Fan Page On Facebook Book

1. Unlimited Friend Count

While the amount of friends you have on your personal profile page is limited and capped at 5,000, your Fan Page can have an infinite number of fans. This is probably one of the most important reasons that you should be using a Fan Page and not your personal page. Why would you ever want to limit the amount of fans your brand can have?

2. You Have The Option To Keep Your Personal Life Private(-ish)

In creating a Fan Page you are, essentially, keeping your personal page separate and not connected to it. For those who want to keep Facebook for friends and family, this is an important feature. It's vital. You can control the privacy settings on your personal page and optimize publicity for your Fan Page. It can become incredibly annoying to your friends and family who are constantly seeing business updates from you. This option is a great way around it.

3. Search Engine Results

Facebook Fan Pages are indexed, which means that some of the public content is indexed as well. As a business, you want to show up on the search engines. Of course, you want to direct traffic to your website first, but having a social presence is very important.

4. Tagging Your Brand

Your fans and other Fan Pages can tag your Fan Page. Only your friends can tag your personal page. As you want to show up on as many newsfeeds as possible, you definitely want the option to be Tagged in photos and posts by others. This increases your engagement, not to mention your fan base.

5. Facebook Insights

Facebook Fan Pages have great analytics. You can tack the amount of views a post receives and monitor your weekly reach all within the Facebook Insights. To be a smart marketer means knowing how to maximize each post and learning which posts work best for your brand. This is the insight you need to deliver the right content to your fans.

6. Facebook Tabs

Facebook tabs are only allowed on Fan Pages. Enough said?

7. Facebook Contests

Facebook contests are often seen in tabs. You can't host a successful contest on your personal page because the software and third party apps are just not there. Contests build engagement and engagement is your friend.

8. Profiles Look Like You Don't Know What's Going On

Plain and simple. A brand that directs to a personal page just looks amateur. You only get one first impression. You don't want it to be this one.

9. Advertising

Facebook advertising, while expensive, is very targeted. Advertising to a Fan Page is more effective than an outside landing page because Facebook wants to keep the traffic within the network. You can promote your Fan Page through ads, but not your personal page.

10. Admin Connections

By granting select people access to your Fan Page, you avoid giving out your password to multiple people. You can chose what rights they get to finagle with and what they can do within your Fan Page. This also allows for a pretty nice checks and balances system for your brand.

11. Check-Ins & Location Services

You can allow people to check into your brand through your Facebook Fan Page. You can't do anything like this on your personal page. If you have a location for your business, this is crucial for social proofing and newsfeed marketing. You always want to get people to interact with your brand. They can do so by checking in.

12. Promoted Posts

Okay, you can promote your posts now on your personal page, but they aren't as strong. Your personal page is often less targeted than your Fan Page. In being able to promote certain posts you are able to garner more exposure for whatever it is you're trying to push. You'll also have analytic access to this promoted post. If you promote posts like I do, you'll notice a definite leap in Likes.

13. Showcase The Other Pages You Like

Fan Pages give you the option to like pages and showcase them on your page. These should be brands that you have relationships with or brands that have a similar following. See tip #15 for more on this.

14. Newsfeed Marketing

Newsfeed marketing is the basis of social media marketing. By having a regularly updated Fan Page, you'll be seen and noticed on the newsfeeds of your fans. When they interact with your posts and brand, you'll show up on their friends' newsfeeds. This is your key to gaining new fans.

15. Comment As Your Brand

This is great branding. As long as you Like pages officially to your Fan Page, you can comment on their content and posts as well. In doing so, you're increasing exposure for your brand and providing valuable (read: priceless) insight and conversations with a new audience.

A Facebook Business Page is where you promote your products/offer your visitors the opportunity to join your team!

Creating A Facebook Business Page

After writing a couple of columns about the advantages of creating a Facebook business page, I thought I should tell you how to go about doing so. This won’t be a detailed technical tutorial. Some companies are building whole e-commerce storefronts around Facebook’s application programming tools, but you can get started much more simply.
You want to get started now, so you can capture your business “username”–a short address like www.facebook.com/carrcomm that you feature on business cards, brochures or your e-mail signature. Some marketing experts believe capturing your Facebook page name (along with your Twitter URL) is proving almost as important as capturing your Internet domain name (See “The Facebook Opportunity” and “ How Facebook Changes Marketing and Sales“).
The first three things to do are the simplest:
–Register your page.

–Invite friends and customers to “Like” the page (register to get your updates).

–Secure a unique page username.
No. 2 is a prerequisite for No. 3 because Facebook will not let you establish a username until you have a minimum number of people register. At this writing, you need 25 Facebook fans. And just like with dot-com domains, you want to secure the name that’s the best match for your brand before someone else gets it.
A Facebook page is also known as a “fan page” because until the Like button came along, Facebook asked people to click a button saying they wanted to “become a fan” of a page. Although it looks much like a personal profile, a page for a business, nonprofit, political campaign or other organization has different ground rules. An individual can only have 5,000 online friends, but that limit does not apply to a page. And where “friends” have to be approved individually, Facebook’s Like button functions more like the “Follow” function on Twitter, where no such approval is required. A Facebook page is also a natural destination for any Facebook advertising campaigns you may choose to run.
Step 1. Create A Facebook Page
Since Facebook changes its page layout and menus on a regular basis, the quickest way to get to the form for registering your page is to follow this link:
http://www.facebook.com/pages/create.php
Note that it’s important that you do this yourself, or have it done by someone you trust implicitly. Whoever creates the page is registered as the owner of the page. That is, the ultimate right to modify or delete the page will be associated with that individual’s personal Facebook login. After the account is set up, you should assign administrator rights to other users, so no single person becomes a bottleneck.
Facebook asks you to identify your page with one of three broad categories:
–Local business

–Brand, product or organization

–Artist, band or public figure
Give some care to the selection, particularly between “local business” and “brand, product or organization,” because you won’t be able to change it later. Categorizing your business as local might be an advantage if you want this page to show up in regional directories. But if you sell nationally, you may want to identify yourself as a brand. Before you decide, also study the drop-down list under each category to see the best match for you. Some options that are available under local business are not shown under brand, and vice versa.
After choosing your category, give your page a name and check the box that says you are authorized to create a page for this brand or organization.
You will then be taken to the basic page template, a blank Facebook profile for your business. Follow the onscreen instructions to customize the page. Then create a few starter messages before you start inviting people in, so there will be something there for them to Like.
Step 2. Get Your Facebook Friends To “Like” You
Now, it’s time to Like your own page, invite in friends, family and colleagues to populate it, and then start spreading the word more broadly. Click on the “Suggest to Friends” link to call up the dialog box for inviting people who are in your existing personal network.
Because you haven’t yet secured your Facebook page username, your page will have a long messy Web address, but you can still put it in an e-mail and send it out to customers you’re not personally connected with on Facebook. Once 25 or more people sign up for your page, you’re ready to move on to the next step.
Step 3. Set The Facebook “Username” For Your Page.
In Facebook terminology, you can set a “username” for either a personal profile or a page. You set this by going here:
http://www.facebook.com/username/
Facebook first displays the option for setting the username for your personal profile. If you haven’t done that yet, you might want to do it now, as a way of building your personal brand.
There’s a separate link on the same page for setting a username for a page. This will display a drop-down list of any pages you have registered.
If you try to do this before racking up those 25 Likes, you’ll get a message saying your page “is not eligible for a username at this time.” If your page is eligible, Facebook will display a data entry field where you can type in the desired page username and click “Check Availability.”
If the username you want is not already taken, you will then get a chance to lock it in. Think carefully before you do so, because you won’t be able to change it later, you’re not allowed to transfer it to someone else, and you can’t infringe on anyone else’s trademark. Essentially, Facebook is trying to avoid getting into all the complications associated with domain name registration and ownership disputes–although these will doubtless arise anyway.
Enhancing Your Page
Now that you’ve established a home for your online identity on Facebook, you can start enhancing it. You can do a lot with the built-in tools, such as The Wall for your page. There are also many options you can configure within the basic setup, before you get fancy.
The initial setup includes a few default page tabs, including Wall, Info, Photos, Discussion and Reviews. There are others you can readily add, such as a tab for videos, and you can also go shopping for applications, created by Facebook or independent developers, that will add more tabs to your page. For example, if you’re an independent consultant, you might want to add a tab displaying your LinkedIn profile. And if you want to get more ambitious, you can create your own custom tabs, or hire a Web developer to create them for you.
 This page is strictly business! 

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