Why not get a piece of that business?
One way to market your Avon business is via a blog. Here is an excellent article by a guru Leslie Truex, the work at home expert:
Go Viral! Tips to Creating Content People Share
Word-of-mouth,
buzz, referral, viral marketing, whatever you call it, there’s no doubt
that people are more likely to take a look at something suggested by a
friend. The challenge is to create content that people
want to share. There is a bit of stardust involved when it comes to
having something that catches fire versus falling flat, but there are
strategies you can use to improve your odds of creating viral content.
Give it away: People like free stuff and they’ll share cool free stuff with others.
Tap into emotions: The two types
of content I see shared most on my social media feeds are funny and
heart-touching material. But those aren’t the only emotions you can
evoke. Others include a sense of justice, inspiration, superiority and
anger. Just be cognizant of the emotion you want people to feel. In
2008, Motrin ran a viral campaign designed to empathize with moms, but
ended up angering them. Yes, the video was shared, but not in a positive
way.
Enhance lives: I enjoy looking at
funny and inspirational content, but I’m more likely to share items
that help people, such as tax tips, a billion uses for baking soda or
how to power a laptop using a potato.
Grab attention: Graphics and
video tend to be shared more than text, but that’s not to say text (i.e.
articles and Tweets) don’t get shared. The key to getting shared is in
getting and keeping attention, whether that’s through a picture, video
or headline.
Make It Easy to Share: There is a
trend towards forcing people to “Like” content before they can see it. I
can see the reasoning behind this, but restricting access to shared
content is going to annoy people. How can I “Like” something I’ve never
seen? If I “Like” it, but end up not liking it, I have to go through the
hassle of unlikely. Many people, myself included, don’t bother.
Remember, the goal of viral marketing is to get people talking about you in a way that expands your reach.
Make your content easy to share by including share options (i.e. Tweet,
Like, Pin), and the ability to embed or download the content, without
having to “Like,” register, or jump through hoops to see it.
Don’t advertise: This is another
challenge of viral marketing. You want people not just to share, but to
connect your name to the content as a way of promoting your business.
How many commercials have you seen and enjoyed, but can’t recall the
company’s advertising? At the same time, people don’t want to be sold
to. The best way to engage an audience is to tell a story and use the
strategies above, without pitching your business. A great example of
this is Dove’s Beauty Sketches,
in which Dove, as it has done in years past, sought to help women of
all-sizes and shapes feel beautiful, without promoting a single product.
Leslie Truex is a career design expert who has been helping
people find or create work that fits their lifestyle goals since 1998
through her website Work-At-Home Success. She is the author of “The
Work-At-Home Success Bible” and “Jobs Online: How To Find a Get Hired to
a Work-At-Home Job”. She speaks regularly on career-related topics
including telecommuting and home 
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