How would you like to have an online Avon business on a day like this? ANOTHER major snowstorm! To say that we here in Michigan have had a brutal winter so far is an understatement!
Why not have a business you can sell and recruit from coast to coast?
Here is one way!
Millions of people are on Facebook! Are you one of them?
If you have a Facebook personal page, that's great, but to enhance your business you will need:
A Facebook Business Page and Facebook Fan Page!
What's the difference?
A Facebook Fan Page is an excellent way to brand yourself as an Avon Representative!
15 Benefits Of Having A Fan Page On Facebook Book
1. Unlimited Friend Count
While
the amount of friends you have on your personal profile page is limited
and capped at 5,000, your Fan Page can have an infinite number of fans.
This is probably one of the most important reasons that you should be
using a Fan Page and not your personal page. Why would you ever want to
limit the amount of fans your brand can have?
2. You Have The Option To Keep Your Personal Life Private(-ish)
In
creating a Fan Page you are, essentially, keeping your personal page
separate and not connected to it. For those who want to keep Facebook
for friends and family, this is an important feature. It's vital. You
can control the privacy settings on your personal page and optimize
publicity for your Fan Page. It can become incredibly annoying to your
friends and family who are constantly seeing business updates from you.
This option is a great way around it.
3. Search Engine Results
Facebook
Fan Pages are indexed, which means that some of the public content is
indexed as well. As a business, you want to show up on the search
engines. Of course, you want to direct traffic to your website first,
but having a social presence is very important.
4. Tagging Your Brand
Your
fans and other Fan Pages can tag your Fan Page. Only your friends can
tag your personal page. As you want to show up on as many newsfeeds as
possible, you definitely want the option to be Tagged in photos and
posts by others. This increases your engagement, not to mention your fan
base.
5. Facebook Insights
Facebook Fan Pages have great
analytics. You can tack the amount of views a post receives and monitor
your weekly reach all within the Facebook Insights. To be a smart
marketer means knowing how to maximize each post and learning which
posts work best for your brand. This is the insight you need to deliver
the right content to your fans.
6. Facebook Tabs
Facebook tabs are only allowed on Fan Pages. Enough said?
7. Facebook Contests
Facebook
contests are often seen in tabs. You can't host a successful contest on
your personal page because the software and third party apps are just
not there.
Contests build engagement and engagement is your friend.
8. Profiles Look Like You Don't Know What's Going On
Plain
and simple. A brand that directs to a personal page just looks amateur.
You only get one first impression. You don't want it to be this one.
9. Advertising
Facebook
advertising, while expensive, is very targeted. Advertising to a Fan
Page is more effective than an outside landing page because Facebook
wants to keep the traffic within the network. You can promote your Fan
Page through ads, but not your personal page.
10. Admin Connections
By
granting select people access to your Fan Page, you avoid giving out
your password to multiple people. You can chose what rights they get to
finagle with and what they can do within your Fan Page. This also allows
for a pretty nice checks and balances system for your brand.
11. Check-Ins & Location Services
You
can allow people to check into your brand through your Facebook Fan
Page. You can't do anything like this on your personal page. If you have
a location for your business, this is crucial for social proofing and
newsfeed marketing. You always want to get people to interact with your
brand. They can do so by checking in.
12. Promoted Posts
Okay,
you can promote your posts now on your personal page, but they aren't
as strong. Your personal page is often less targeted than your Fan Page.
In being able to promote certain posts you are able to garner more
exposure for whatever it is you're trying to push. You'll also have
analytic access to this promoted post. If you promote posts like I do,
you'll notice a definite leap in Likes.
13. Showcase The Other Pages You Like
Fan
Pages give you the option to like pages and showcase them on your page.
These should be brands that you have relationships with or brands that
have a similar following. See tip #15 for more on this.
14. Newsfeed Marketing
Newsfeed
marketing is the basis of social media marketing. By having a regularly
updated Fan Page, you'll be seen and noticed on the newsfeeds of your
fans. When they interact with your posts and brand, you'll show up on
their friends' newsfeeds. This is your key to gaining new fans.
15. Comment As Your Brand
This
is great branding. As long as you Like pages officially to your Fan
Page, you can comment on their content and posts as well. In doing so,
you're increasing exposure for your brand and providing valuable (read:
priceless) insight and conversations with a new audience.
A Facebook Business Page is where you promote your products/offer your visitors the opportunity to join your team!
Creating A Facebook Business Page
After writing a couple of columns about the advantages of creating a
Facebook business page, I thought I should tell you how to go about
doing so. This won’t be a detailed technical tutorial. Some companies
are building whole e-commerce storefronts around Facebook’s application
programming tools, but you can get started much more simply.
You want to get started now, so you can capture your business “username”–a short address like
www.facebook.com/carrcomm
that you feature on business cards, brochures or your e-mail signature.
Some marketing experts believe capturing your Facebook page name (along
with your Twitter URL) is proving almost as important as capturing your
Internet domain name (See “
The Facebook Opportunity” and “
How Facebook Changes Marketing and Sales“).
The first three things to do are the simplest:
–Register your page.
–Invite friends and customers to “Like” the page (register to get your updates).
–Secure a unique page username.
No. 2 is a prerequisite for No. 3 because Facebook will not let you
establish a username until you have a minimum number of people register.
At this writing, you need 25 Facebook fans. And just like with dot-com
domains, you want to secure the name that’s the best match for your
brand before someone else gets it.
A Facebook page is also known as a “fan page” because until the Like
button came along, Facebook asked people to click a button saying they
wanted to “become a fan” of a page. Although it looks much like a
personal profile, a page for a business, nonprofit, political campaign
or other organization has different ground rules. An individual can only
have 5,000 online friends, but that limit does not apply to a page. And
where “friends” have to be approved individually, Facebook’s Like
button functions more like the “Follow” function on Twitter, where no
such approval is required. A Facebook page is also a natural destination
for any Facebook advertising campaigns you may choose to run.
Step 1. Create A Facebook Page
Since Facebook changes its page layout and menus on a regular basis,
the quickest way to get to the form for registering your page is to
follow this link:
http://www.facebook.com/pages/create.php
Note that it’s important that you do this yourself, or have it done
by someone you trust implicitly. Whoever creates the page is registered
as the owner of the page. That is, the ultimate right to modify or
delete the page will be associated with that individual’s personal
Facebook login. After the account is set up, you should assign
administrator rights to other users, so no single person becomes a
bottleneck.
Facebook asks you to identify your page with one of three broad categories:
–Local business
–Brand, product or organization
–Artist, band or public figure
Give some care to the selection, particularly between “local
business” and “brand, product or organization,” because you won’t be
able to change it later. Categorizing your business as local might be an
advantage if you want this page to show up in regional directories. But
if you sell nationally, you may want to identify yourself as a brand.
Before you decide, also study the drop-down list under each category to
see the best match for you. Some options that are available under local
business are not shown under brand, and vice versa.
After choosing your category, give your page a name and check the box
that says you are authorized to create a page for this brand or
organization.
You will then be taken to the basic page template, a blank Facebook
profile for your business. Follow the onscreen instructions to customize
the page. Then create a few starter messages before you start inviting
people in, so there will be something there for them to Like.
Step 2. Get Your Facebook Friends To “Like” You
Now, it’s time to Like your own page, invite in friends, family and
colleagues to populate it, and then start spreading the word more
broadly. Click on the “Suggest to Friends” link to call up the dialog
box for inviting people who are in your existing personal network.
Because you haven’t yet secured your Facebook page username, your
page will have a long messy Web address, but you can still put it in an
e-mail and send it out to customers you’re not personally connected with
on Facebook. Once 25 or more people sign up for your page, you’re ready
to move on to the next step.
Step 3. Set The Facebook “Username” For Your Page.
In Facebook terminology, you can set a “username” for either a personal profile or a page. You set this by going here:
http://www.facebook.com/username/
Facebook first displays the option for setting the username for your
personal profile. If you haven’t done that yet, you might want to do it
now, as a way of building your personal brand.
There’s a separate link on the same page for setting a username for a
page. This will display a drop-down list of any pages you have
registered.
If you try to do this before racking up those 25 Likes, you’ll get a
message saying your page “is not eligible for a username at this time.”
If your page is eligible, Facebook will display a data entry field where
you can type in the desired page username and click “Check
Availability.”
If the username you want is not already taken, you will then get a
chance to lock it in. Think carefully before you do so, because you
won’t be able to change it later, you’re not allowed to transfer it to
someone else, and you can’t infringe on anyone else’s trademark.
Essentially, Facebook is trying to avoid getting into all the
complications associated with domain name registration and ownership
disputes–although these will doubtless arise anyway.
Enhancing Your Page
Now that you’ve established a home for your online identity on
Facebook, you can start enhancing it. You can do a lot with the built-in
tools, such as The Wall for your page. There are also many options you
can configure within the basic setup, before you get fancy.
The initial setup includes a few default page tabs, including Wall,
Info, Photos, Discussion and Reviews. There are others you can readily
add, such as a tab for videos, and you can also go shopping for
applications, created by Facebook or independent developers, that will
add more tabs to your page. For example, if you’re an independent
consultant, you might want to add a tab displaying your LinkedIn
profile. And if you want to get more ambitious, you can create your own
custom tabs, or hire a Web developer to create them for you.
This page is strictly business!
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