Online Avon Marketing!

Here is another awesome representative to follow and heed her advice when building an online Avon business!

A district manager asked me to share some of my tips for Avon online marketing. Here is what I came up with:
Online Marketing Tips for Avon Reps:
1) Turn on your automated email program. Who cares if Avon sends out a lot of emails? Would you rather have online sales or worry about how many emails your customers are getting? Your customers can unsubscribe if they want. Don't miss out on sales because of fear.

2) Subscribe to your own email list so you know what your customers are getting from Avon. Look me up on YouTube...I have a couple of videos that show you how to increase online sales. http://www.youtube.com/user/avonrepemily/videos
3) Put labels on the front of your Avon catalogs with a free shipping or coupon code to encourage online shopping.
4) Mail out catalogs to your eCustomers. I send out the catalog to anyone who has placed an order in the past month. If you don't want to mail them yourself, use Campaign Mailer or Consultant Depot. www.campaignmailer.net or www.consultantdepot.com
5) Write blog posts and use social media to promote sales, free shipping offers, coupon codes, new products, new campaigns, and the Avon opportunity.
6) Follow Makeup Marketing Online on Facebook for more ideas! https://www.facebook.com/MakeupMarketingOnline and https://www.facebook.com/groups/makeup.marketing.online

Emily Seagren

I've been an Avon Representative since 2008. I'm the owner of Makeup Marketing Online and provide Avon selling tips and marketing ideas to other Avon Reps. I...

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Online Networking- Interview with Rose Dempsey

Please tell us a bit about yourself? How long have you been with Avon?

I'm a mother, grandmother and great grandmother, originally from England and now living in SC, which I love.  I am disabled, and spend most of my time in bed, probably 90%, which is why my online presence is so important to me, as I am rarely able to work my business in the regular way. I've been with AVON since 2006, my intention being purely to get my on products at a discount, but the lady who signed me up mentioned that the car she was driving was the second she had bought out of her AVON money, and I thought, hmm, I can do that!

You mentioned on a post that you advertise particular products in a campaign. How do you decide which products to advertise and how do you advertise them?

I try to focus on products that AVON is featuring, or ones that I feel passionately about, and I do try to be broad, so that if someone is not a jewelry lover, I'm not posting all jewelry offers.  I try to gear my sales posts on FB boards to all kinds of people.  Usually I'll post a picture of an item with a description and the product number and page in the current brochure, and my e-rep site url.  I also post additional info about how to browse the brochures using the shop now button, and if there is a free shipping code available, I'll post that too.

I also noticed that you create You Tube videos! Wow! Was it difficult to learn how to create videos? How has this enhanced your business?

I'm learning the how to on that one!  I use youtube links from AVON itself, like the nail and eye how-tos to tie in to make up sales, and from other reps sometimes too, like the Make up Maven ones. My own youtube beginning is a powerpoint to video which I began learning how one evening and finished that initial (not very good) one that evening, but it was practice and I was playing with the effects and such. But it was fun too.  Some of my team are meeting with me and the lady who told me how I could do it (I'd seen something she had done) at Fuddrucker's to brainstorm and show them how to do it as well.

Which social networks do you use other than Facebook?

Facebook is my main one but I do have twitter, it just doesn't seem to do as well for me.  I attempted Pinterest, again it wasn't something I really had success with. The same team member who taught me the Powerpoint, she took part in a video interview on google hangout, and we are now trying to learn more about that realm as I can see it being very useful for team meetings, one-on-one trainings for reps who are far away.  I have the google+ already but somehow that never seemed to get off the ground for meas much as Facebook has.

Will you tell my readers the commissions that e-reps can make?

With direct delivery orders (orders shipped directly to your customers from AVON) through your AVON website, you have the opportunity to make 20%-40% commission.  The usual commission is a flat 20% until your reach President's Club, when it is a flat 25% for the next yearly cycle.

However AVON is currently running a promotion where representatives earn higher commissions by having more direct delivery orders each campaign.

If you serve 1 e-rep customer in a campaign you will earn 20%, if you have 2 e-rep direct delivery orders in the same campaign, that rises to 30% and 3 or more e-rep orders pushes you to 40% commission on all of the direct delivery orders in that campaign (on the non-fixed earnings items in that order).  The 20% comes off at the time the order is processed and shows in your account statement, but then at the close of that campaign , adjustments are done and you get an adjustment of the additional commission credited to your account.

You also mentioned you send customers who place a $50 order, you send them a gift set. Does that cut into your commissions even with Free Shipping codes? (Where do you find free shipping codes for everyday and not just special deals Avon offers on shipping?)

Yes and no, LOL.  So ... I have  a $50 order and I offer a gift set, sometimes it may be toiletries, sometimes jewelry, unless I have  a free shipping code for ANY size order, most are $10 minimum if you use FIRSTREP10.  That customer will have needed no code on that $50 order as it's more than $30. So a $9.99 Naturals set and  a lip balm form an outlet book will take me over the $10 to use the FIRSTREP10 code on the account I set up for them. If I have an ANY size order code, a $7.99 jewelry set is good.  I am always on the 40% commission right now, so my commission on that order would be between $10 and $20 depending if anything was fixed earnings. However, I also now have this additional order that will do 2 things - push my online orders up into another e-rep commission level, plus give em ADDITIONAL commission.

I only ever use AVON shipping codes, as when you browse the internet for them, many are associated with other reps, and you will lose that sale as that other rep will get the credit for them.  Better to visit your e-rep site once a day and see if, when you go to shop now, if there's a banner with a code for that day (like there is today, LOL), and then TELL EVERYONE about it, post on your social media with a link to your page, google for a graphic to draw attention to it, tell all your team members so that they can do the same!

We are all looking to have an online presence and would like to know how to build our Avon businesses online, what tips can you give us!

I do all the "wrong things" - they say don't talk politics or religion but I do along with animal rescue stuff, genealogy finds, silly posts, inspirational quotes and mundane daily things.  The people who get to know me know I am a REAL PERSON. However that does not mean to air dirty laundry or cuss on your profile, that definitely does not create a good impression.  We always need to remember that people will judge us by what they see, and if we look like trash then why would they want to buy from us or even associate  with us?  Even during political or religious debates, I respond with class.  And I've even gained new customers from people in those places.

I do tell people to set up a fan page for your business, you can post tips, the youtube how-tos, along with your ad postings, and post deals for your customers, plus interact with other business people that way.  Always keep that one very professional.

A big key factor is networking, especially with reps from other companies. Facebook no longer posts fan page updates on all of your likers pages if you have a not very active page.  I and some of my friends have begun visiting each others pages as often as we can, posting even a "Hi hope you're having a great day" comment and scrolling down to like some recent postings or comment on those also. That helps us and our businesses reach those who have stopped by and liked us in the past and maybe are no longer visiting the page regularly.

We also keep our eyes and ears open, if I see someone asking for a  La Bella Baskets rep, I'll respond with my friend's name and that she would love to help them as a customer, so in that way we also help each other.

I take part in some online events, I am currently in one that cost me $10 to do, but it began 13th January and runs through to 14th February.  I had done weekenders a couple of times before, and really hadn't had any luck with them.  Too many people trying to push everything they had, in the 2 days  that they were running.  This one has been much more laid back, I've been able to interact more not only with customers but also with other vendors, and been better able to plan what I want to feature or talk about each day.  We are only 2 main posts but can then comment on them to keep them revolving back up to the posts.  Through one day I commented with the various eye make up how-to flyers for different looks and a couple of youtube videos on a  post promoting our eye make up. Another day I focused on our kids items and explained a little about Tiny Tillia as a brand. But to me this has been a much nicer, more productive event, and netted me 3 orders totalling $78 in the first couple of days.

Another event that works well online is fundraising events, and for those I donate my regular 25% commission on all orders placed direct delivery using the fundraiser's code. This week alone, I have had $150 in fundraiser orders.  I love that weboffice keeps track of it and the amount I owe the organization, but as I have more than 3 orders, I will also make a little commission on each as well.

Thank you so much for taking the time! Please keep in touch and visit our blog often and we would love for you to make comments, suggestions and cheer us on!

You're welcome, happy to take the time, enjoyed it.  Here's to everyone's success

Rose :)

Online Marketing with Facebook

Here are excellent ways to promote our Avon business on Facebook! These suggestions are from Senior Executive Unit Leader Sue Mazza.

10 Easy Ways To Make Money With Facebook!

 

 

Are you ready to take your business to a whole new level of success with Facebook and Social Media Marketing? 

 

Lots of people make money online.   As of February 2012, Facebook has more than 845 MILLION Active Users!  There are thousands of potential customers, helpers and team members who are waiting to hear from you. 

 

This is not meant to be a complete training on making money withFacebook.  Just a few tips and techniques you can use to grow your friends, customers, team members and prospects.

 

I sponsor people every month through Facebook and find customers regularly too.  Sometimes it's a current or old friend that I've connected with but most of the time, they are people that I did not
know before.   We connect on Facebook through a Status Update, a Group or Mutual Friends or Interests. 

 

As we build our relationship, I connect with them OFFLINE - by phone, mail or in person and begin to explore the possibilities of working together. You'll want to make Facebook part of your overall marketing strategy.  And yes, some of you are saying... I don't even have a marketing strategy!   Well, it's time to start!   What are your goals for growing your business?  Write them down. Then, develop online and offline marketing funnels to guide people into your
business!  

 

1. Your About Page - be sure that your Website link for selling and recruiting are listed on your ABOUT page.   Make it easy for people to find you with your phone number, email and website.
Add your picture on you Profile, a picture of you, not your dog, baby, garden, etc.  People do business with those that they know, like and trust - a picture is a great way to foster that!

 

 

2. Connect with 2-5 Friends a Day, start chatting, and ask them -"So, what do you do?"   Get to know them, tell them what you do if they ask.  Don't push, the goal when prospecting on Facebook is to build relationships that you can move offline and then connect and grow by phone or in person.  TIP - Somewhere in your chats, you can ask:  "When's the last time you saw an Avon brochure?" 

 

3. Have some Fun!  Play Games and introduce the Bug Bash Game to them - be careful of your time though, Facebook Games are a "time-sucker".  In fact, I call them the new "Soap Operas of the 2000s"!   TIP - You decide how much time each day or week that you will use to build your business.  Use your time that you dedicate to your business wisely.  Focus on things that will build your customers, your team or make you money.  90% of the time you dedicate to business should be focused on money-making activities. 

 

4. Use The Tools - Check out the Social Media Section of your Web Office.  Get Started. 

You may not feel like you are a computer whiz.  That's ok.  It's not brain surgery and I promise that your computer will not blow up!   Start using the E-Cards, Webinars and Widgets.  Widgets are clickable pictures available to you in your web office.  When you personalize the widget, and people click on it, it takes them right to your personal website. 

 

5. Get Excited!   Share what you love about Avon - your personal story will do more to find you fans and customers than just posting your link alone.  That looks too sales-y.  Share something you love about Avon - a product, a paycheck, a perk... and then post your link.  Ask your friends and customers to post their own stories, photos and videos that reflect their interaction with you, the
products and the business.   People will be more engaged when they see others interacting as well.  TIP - For More Ideas on how to grow your business and have fun, subscribe to our newsletter at
www.suemazza.com/newsletter

6. Know Your Goals.   What do you want to accomplish while you are interacting online?  When you make a post, you need to decide who you want to attract with it.  Are you looking for customers?   Why not post some beauty tips - right from the brochure or website, with
your link after the post.   Post Free Shipping Codes - everyone loves a deal!   If you are looking to attract potential Team Members, post Money-Making Tips or Savings Tips, then end your post
with something like:  "Would you like to make more money without getting a Second Job"?  Or "Get an Extra Paycheck On Your Lunch Hour", then add your start.youravon.com website and reference code.

 

 

7. Be Consistent!    Take 10 minutes in the morning and 10 minutes at night and update your page, respond to messages and interact with your friends on your page.  Rome wasn't built in a day, and
neither will be your online business.    Don't just "like" a post, respond and get a conversation going.   Build relationships online and then take it to the next level offline.  This is an important
key - don't over-promote on Facebook.  Facebook is a social media - think of an "online playground".  Some people have serious discussions, but for the most part, keep it light.
TIP - Be Patient as well as consistent.  Recently, I sponsored someone who had become a "friend" months before.   Finally the time was right for her to start her business.  And because I
consistently post valuable and interesting content, she came to me on Facebook, even though she was a helper for someone else and lives 6 states away.

8. Build Your Brand.   Your Facebook page should reflect the best of who you are.  Be positive and think of what you want people to ee you as.   Be Genuine and transparent though.  Online and
offline, people can tell when you are not being sincere.   If you ant to be perceived as a product expert, post daily tips.  You on't need to post your link after each one if you post these
daily, once or twice a week should do!   TIP - Want to learn more bout branding and growing your usiness?  Check out our newest Coaching and Training Classes at  ww.suemazza.com/leadersedge  

 

 

9. Mix It Up.  Share a variety of contents and media.  Post Links, Videos and Photos.  Photos and Videos are Viral, meaning that more people share them than if there is just a status update post.
People are also more likely to read a post that has an interesting image.  If you'd like to customize your photos, you can do so with many free programs, such as IRFANVIEW and PHOTOSHOP.  TIP - Find Videos from Avon on www.youtube.com or share them directly from the Avon Products Inc Facebook Page.

 

10. If you have a team, consider setting up a a private Facebook group for your team where you can talk shop, share tips and  get to know each other.  Invite your team members to invite their team
members too!  Make it a communication hub for sharing info, meetings, incentives and updates.   Not everyone on your team will be on Facebook so don't use it as a main training tool.  It's just
another way for us to connect and communicate.  TIP - Remember, it's not important how WE like to communicate, it's important to communicate in the way that your customers, team and prospects like to communicate!

 

Follow These 10 Tips and you will be on the road to Success in building relationships, doing business and making money online!

 

Here's To YOUR SUCCESS!

 

Sue

 

 

A Bit About Sue

Sue began her network marketing career while in college.   After graduating from college pursued a traditional career as she continued to seek opportunities in Direct Sales and Network Marketing.

 

Sue is blessed to be married for more than 25 years now, with two beautiful daughters, whom she is very proud of.    After her younger daughter was born, she left her full time career as a Radio Station Sales Manager to become a full-time Mom and Networker.

Like many people, she struggled for the first few years of her network marketing career.  But having made the commitment to be home with her children and still bring home a substantial income,
Sue became a student of the industry.  She actively sought out mentors, read MLM and Personal Development books and attended every event and workshop she could, while keeping her commitment to her family.  

 

Today, Sue has reached the top level of her company (as a Senior Executive Unit Leader with Avon Products)  and has been honored with her company's top award, the Spirit Of Enterprise Award,
placing her in an elite group of those leaders who best represent Networking's Enterprising Spirit.  

 

She has helped thousands of people begin and succeed in their direct sales and network marketing career through personal and peer mentoring. The Success that Sue has achieved has led her to be featured in numerous local, national and international Magazines and Newspapers including, Success From Home Magazine, More Magazine and the Chicago Tribune.  She is a frequent guest speaker and training leader on Podcasts, Conference calls and at Seminars and Conventions.  Sue has recorded several training cd's for networkers and is the author of many articles, ezines, ebooks and blogs dedicated to achieving success in your business.

 

Sue has invaluable insights to help you build your business bigger, faster and stronger than ever.

She specializes in teaching others how to build relationships with people, helping them to identify
their personal goals and dreams, partnering for success as they translate those goals into action plans for success.

 

Connect with Sue on Facebook at www.facebook.com/avonsuccess and get valuable tips and ideas to build your business at www.suemazza.com 

Beauty Consulting Online Marketing!

Here is an excellent video on marketing our beauty consultant business!

This video will teach you how to find customers who ALREADY want your products and sell to them online!

Sell Beauty Products Online!

Wouldn't it be wonderful to build a $70,000 online business!

This series will continue in future posts!