Beauty Consultant Career-Avon Representative has a $70,000 online Avon business!

I was on a conference call recently hosted by Sue Mazza, a Senior Executive Unit Leader, featuring guest Karla Howard Smith, an Avon representative who has a $70,000 Avon online business!

Like the hundreds who were on that call, I was fascinated and wanted to know HOW did she do it?

Here is her story:

 Karla wanted to be a stay at home mom.  She didn't want to work full time away from home.
She had small children; but needed the income.

She decided to join Avon three years ago.  She also decided to build an online Avon business.

She was upfront with us.  She said she works her Avon business 40 hours a week.

First she developed an online presence by using all of the tools Avon has provided connecting with Pinterest, Twitter, Facebook, Digg, etc. She uses ALL social media programs.

She created a blog and promoted her Avon business. 

Second she went out to stores, offices, anywhere she could, introduced herself, and offered a small gift (such as a mini-handcream) to anyone who would give her their email address!

Third, she set up tables at stores or businesses who would allow her and collected emails from their customers and/or employees.

Fourth, she had a table at events and had a drawing of Avon products and collected contact information from those who attended the event.

At the end of 8 months, that's right 8 months, she collected 3,000 email addresses.

She faithfully sends out Avon emails EVERY campaign to all 3,000 email addresses.

Again, she stressed that she works her Avon business full time from home.  Logs in 40 hours a week!

And in return:  She has a $70,000 business!  She mentioned that she was going to join leadership!  So, in essence, this is an individual's sales, not a team total!

Impressive!

I'm going to start a series of posts on online marketing.  And what it takes to build a $70,000 Avon business!

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Ellen