Tuesday, January 21, 2014

Online Marketing with Facebook

Here are excellent ways to promote our Avon business on Facebook! These suggestions are from Senior Executive Unit Leader Sue Mazza.

10 Easy Ways To Make Money With Facebook!
 
 
Are you ready to take your business to a whole new level of success with Facebook and Social Media Marketing? 
 
Lots of people make money online.   As of February 2012, Facebook has more than 845 MILLION Active Users!  There are thousands of potential customers, helpers and team members who are waiting to hear from you. 
 
This is not meant to be a complete training on making money withFacebook.  Just a few tips and techniques you can use to grow your friends, customers, team members and prospects.
 
I sponsor people every month through Facebook and find customers regularly too.  Sometimes it's a current or old friend that I've connected with but most of the time, they are people that I did not
know before.   We connect on Facebook through a Status Update, a Group or Mutual Friends or Interests. 
 
As we build our relationship, I connect with them OFFLINE - by phone, mail or in person and begin to explore the possibilities of working together. You'll want to make Facebook part of your overall marketing strategy.  And yes, some of you are saying... I don't even have a marketing strategy!   Well, it's time to start!   What are your goals for growing your business?  Write them down. Then, develop online and offline marketing funnels to guide people into your
business!  
 
1. Your About Page - be sure that your Website link for selling and recruiting are listed on your ABOUT page.   Make it easy for people to find you with your phone number, email and website.
Add your picture on you Profile, a picture of you, not your dog, baby, garden, etc.  People do business with those that they know, like and trust - a picture is a great way to foster that!
 
 
2. Connect with 2-5 Friends a Day, start chatting, and ask them -"So, what do you do?"   Get to know them, tell them what you do if they ask.  Don't push, the goal when prospecting on Facebook is to build relationships that you can move offline and then connect and grow by phone or in person.  TIP - Somewhere in your chats, you can ask:  "When's the last time you saw an Avon brochure?" 
 
3. Have some Fun!  Play Games and introduce the Bug Bash Game to them - be careful of your time though, Facebook Games are a "time-sucker".  In fact, I call them the new "Soap Operas of the 2000s"!   TIP - You decide how much time each day or week that you will use to build your business.  Use your time that you dedicate to your business wisely.  Focus on things that will build your customers, your team or make you money.  90% of the time you dedicate to business should be focused on money-making activities. 
 
4. Use The Tools - Check out the Social Media Section of your Web Office.  Get Started. 
You may not feel like you are a computer whiz.  That's ok.  It's not brain surgery and I promise that your computer will not blow up!   Start using the E-Cards, Webinars and Widgets.  Widgets are clickable pictures available to you in your web office.  When you personalize the widget, and people click on it, it takes them right to your personal website. 
 
5. Get Excited!   Share what you love about Avon - your personal story will do more to find you fans and customers than just posting your link alone.  That looks too sales-y.  Share something you love about Avon - a product, a paycheck, a perk... and then post your link.  Ask your friends and customers to post their own stories, photos and videos that reflect their interaction with you, the
products and the business.   People will be more engaged when they see others interacting as well.  TIP - For More Ideas on how to grow your business and have fun, subscribe to our newsletter at
www.suemazza.com/newsletter

6. Know Your Goals.   What do you want to accomplish while you are interacting online?  When you make a post, you need to decide who you want to attract with it.  Are you looking for customers?   Why not post some beauty tips - right from the brochure or website, with
your link after the post.   Post Free Shipping Codes - everyone loves a deal!   If you are looking to attract potential Team Members, post Money-Making Tips or Savings Tips, then end your post
with something like:  "Would you like to make more money without getting a Second Job"?  Or "Get an Extra Paycheck On Your Lunch Hour", then add your start.youravon.com website and reference code.
 
 
7. Be Consistent!    Take 10 minutes in the morning and 10 minutes at night and update your page, respond to messages and interact with your friends on your page.  Rome wasn't built in a day, and
neither will be your online business.    Don't just "like" a post, respond and get a conversation going.   Build relationships online and then take it to the next level offline.  This is an important
key - don't over-promote on Facebook.  Facebook is a social media - think of an "online playground".  Some people have serious discussions, but for the most part, keep it light.
TIP - Be Patient as well as consistent.  Recently, I sponsored someone who had become a "friend" months before.   Finally the time was right for her to start her business.  And because I
consistently post valuable and interesting content, she came to me on Facebook, even though she was a helper for someone else and lives 6 states away.

8. Build Your Brand.   Your Facebook page should reflect the best of who you are.  Be positive and think of what you want people to ee you as.   Be Genuine and transparent though.  Online and
offline, people can tell when you are not being sincere.   If you ant to be perceived as a product expert, post daily tips.  You on't need to post your link after each one if you post these
daily, once or twice a week should do!   TIP - Want to learn more bout branding and growing your usiness?  Check out our newest Coaching and Training Classes at  ww.suemazza.com/leadersedge  
 
 

9. Mix It Up.  Share a variety of contents and media.  Post Links, Videos and Photos.  Photos and Videos are Viral, meaning that more people share them than if there is just a status update post.
People are also more likely to read a post that has an interesting image.  If you'd like to customize your photos, you can do so with many free programs, such as IRFANVIEW and PHOTOSHOP.  TIP - Find Videos from Avon on www.youtube.com or share them directly from the Avon Products Inc Facebook Page.
 
10. If you have a team, consider setting up a a private Facebook group for your team where you can talk shop, share tips and  get to know each other.  Invite your team members to invite their team
members too!  Make it a communication hub for sharing info, meetings, incentives and updates.   Not everyone on your team will be on Facebook so don't use it as a main training tool.  It's just
another way for us to connect and communicate.  TIP - Remember, it's not important how WE like to communicate, it's important to communicate in the way that your customers, team and prospects like to communicate!
 
Follow These 10 Tips and you will be on the road to Success in building relationships, doing business and making money online!
 
Here's To YOUR SUCCESS!
 
Sue
 
 
A Bit About Sue

Sue began her network marketing career while in college.   After graduating from college pursued a traditional career as she continued to seek opportunities in Direct Sales and Network Marketing.
 
Sue is blessed to be married for more than 25 years now, with two beautiful daughters, whom she is very proud of.    After her younger daughter was born, she left her full time career as a Radio Station Sales Manager to become a full-time Mom and Networker.

Like many people, she struggled for the first few years of her network marketing career.  But having made the commitment to be home with her children and still bring home a substantial income,
Sue became a student of the industry.  She actively sought out mentors, read MLM and Personal Development books and attended every event and workshop she could, while keeping her commitment to her family.  
 
Today, Sue has reached the top level of her company (as a Senior Executive Unit Leader with Avon Products)  and has been honored with her company's top award, the Spirit Of Enterprise Award,
placing her in an elite group of those leaders who best represent Networking's Enterprising Spirit.  
 
She has helped thousands of people begin and succeed in their direct sales and network marketing career through personal and peer mentoring. The Success that Sue has achieved has led her to be featured in numerous local, national and international Magazines and Newspapers including, Success From Home Magazine, More Magazine and the Chicago Tribune.  She is a frequent guest speaker and training leader on Podcasts, Conference calls and at Seminars and Conventions.  Sue has recorded several training cd's for networkers and is the author of many articles, ezines, ebooks and blogs dedicated to achieving success in your business.
 
Sue has invaluable insights to help you build your business bigger, faster and stronger than ever.
She specializes in teaching others how to build relationships with people, helping them to identify
their personal goals and dreams, partnering for success as they translate those goals into action plans for success.
 
Connect with Sue on Facebook at www.facebook.com/avonsuccess and get valuable tips and ideas to build your business at www.suemazza.com 

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